Aminatic

Flat bed plan

- Will be in the location of the first location 

- Will be dressed in same clothing as what he is wearing in the video at the beginning

- Will be looking intense into the camera directly to match the genre of rock

- Name of the band will be on a dark background (his suit) as the band is not well know as they are only new

- Masthead will be slightly covered by his head as it is meant to be popular.

The whole band will feature in this part to show everyone involved

The background will be of the same location as the second location to provide continuity between the music video and magazine 

The image on the bottom left will be from the first location of only the main band member from the front cover to provide continuity between the front and double page spread

The writing will be split up between different pieces to cut up the content.

Recce - Osterley Park

This is where the final scene of the video will be where the main performance is.

Also, I will take a still for the magazine double page spread here.






 I will fill the second verse in this piece with the curve so there is variation in the way they walk forward.









Recce - Rydal Gardens

I will have the magazine front cover and some photos of the double page spread here, there will also be the first verse set here and down the alley way.

Location Recce

LOCATION RECCE

First location of person lying down on sofa, photo of magazine front cover will be against this window, same background

Transition location to second location.

Age research for video

Target audience research

For my target audience research I created a questionnaire on Survey Monkey and asked people from the age demographic to answer. I have received 24 answers and I will summarise the data bellow and compare them to some secondary research data I found from 2018 about favourite music genres in America.

The Questions:

1. How old are you?2. What was the first record that you bought, what year was this?3. What was your favourite artist/band and song when you were in your late teens/early 
twenties?4. What is your favourite artist/band now?5. What are your top 3 favourite songs currently?6. What are your top 2 music genres to listen to?7. Where do you stream music from (eg Spotify)?8. What radio station do you listen to most?9. What is your favourite album that has been released in the last 3 years?

10. Do you enjoy watching music videos? If No - Why, If Yes - What do you like about them?

Please give an example of one/some you have watched if relevant.

What I have gathered from the research:

In my questionnaire I received 29 answers:

9 people were aged 30-39

20 people were aged 40-49

The data that I collected alines with the data

collected in 2018 about the favourite genres

in America by age group. In their study, like

in mine they find pop and rock as the most 

popular genres with country ranked bellow

them.

In both studies held, pop and different 

variations of rock were by far the favourite 

genres of the age range so I will be doing 

a music video using one of these genres.

Music streaming platforms usage:

Most people in this age range either listen to amazon music or Spotify.

5 people said they used youtube, 5 other people said they used nothing.

there was only a single person who used google or sound cloud in this age range. 

My song selection must be accessible through the top 2 most popular platforms which 

is Spotify and amazon music

Views on music videos

17/29 people enjoy music videos and 12/29 dislike them.

The reasons people like music videos:

- 7 people like when they tell a story

- 5 people liked how the visual creativity

- 1 person liked the following: Atmosphere in the videos, dance routines and seeing band 

members.

The reasons people dislikes music videos:

- 7 people did not have enough time to watch music videos

- 6 people would rather listen to the songs without it.

- 3 people disliked the sexuality and fake nature of modern videos

Overall the feedback I received from this was that the music video I create must tell a story

as people like this and if a story is created the people who do not have enough time

may watch this as it is similar to television. Also the video must not be generic and should

be creative. It must avoid modern rap music video stereotypes with sexuality and flexing 

wealth. Overall the video must add something to the song that is not in the original song 

so the audience will want to watch it.

Analysis of examiners report - Section C

AO1 1: Demonstrate knowledge and understanding of the theoretical framework of
media
AO2 2: Apply knowledge and understanding of the theoretical framework of media to
evaluate academic theories

Summary of key points
- Candidates should always ensure that they answer the specific question that has been
asked rather than simply writing everything they know and can remember about a given
topic or product.
- Theory should always be used selectively, appropriately, purposefully and to meaningful
effect. It should be applied and explored rather than simply downloaded or included for
its own sake.
- Candidates would benefit from further practice in evaluating theories. As well as
preparing them for the question in Component 2 that assesses AO2 2, this is likely to
facilitate a greater critical understanding of the usefulness of relevant theories and how
they can be meaningfully applied.
- Candidates should be able to discuss the influence of relevant contexts (e.g. historical,
social, cultural, economic) on the set products they have studied.
- Candidates should be able to refer to specific aspects of the set products they have
studied to support and illustrate the points they make. Responses that only refer to the
covers of the set magazines are likely to be self-penalising.
- The target audience demographic was altered; for example, the work was for a narrower
age range or, in some cases, a completely different audience. The target audience
should be evident in the mode of address, as well as in the use of media language and
representations to engage the appropriate group.


Textbook 2 - read the oversights 272-281 (Music). What can you take from this to make your work better? 

3-3.30 minutes, at least 3 locations, wide range of camera shots, clear narrative and use the original name of the artist, band and track title.

Use original title and masthead, one main image of cover

300 words - includes and interview with artist, 1 main image and at least 2 smaller images, pull quotes 

careful choice of lighting and clothing to fit the mood of the song and genre

Fans must be able to alpine themselves with the mainstream record label and the video and person being presented must meet the other people associated with the label

how will codes and conventions convey the genre identified in my research
will you challenge stereotypes or subvert to norms, how will you make this obvious?

Music video research

COLUMBIA RECORDS MUSIC VIDEO ANALYSIS

MUSIC VIDEO ANALYSIS

See you again - Tyler, the creator

- The video begins with a black screen, this is influential in helping the audience get into his lonely mindset that is further developed throughout the music video.

- The first shots have Tyler looking not interested in reality and is daydreaming about the girl he is talking about.

- In these opening shots there are people surrounding him being active and doing things while he is not doing anything and appears to be thinking, showing the juxtaposition between him and others on this ship.

- A shot shows him and his roommate talking to someone on the phone with him in the other room washing his face. This could show the audience how he does not want to be hearing the other person's happiness as his is gone. He is pictured washing his face, perhaps to wake him up from this apparent nightmare - this is further backed by the line “I stay in realities”.

- In all these shots the camera moves with tyler showing he is the key figure in this video

- We se tyler in the window of the ship looking out the window singing, the camera starts close and gets further away as he continues to sing perhaps implying the distance between him and his loved one.

- The camera pans out far when his loved one starts singing, this is when we see his ship and her small boat.

- She is sat in a yellow raincoat with 3 other faceless people They are all faced away from the ship Tyler was on in different directions showing they are far apart and can't find each other.

- They are in a small life boat suggesting she is lost at sea without him. This is further indicated by the hazardous colouring of white, red and yellow.

- The people proceed to jump out of the boat leaving her completely alone 

- Tyler is pictured dancing on an aircraft carrier ahead of some officers showing his importance in the video. 

- When singing, when he says the word ‘eye’ his eye is shown as before he was in full shadow. Maybe this is suggesting that tyler was lost in the darkness but now he can see again. His trumpet player also has this as when he is not playing he is a full shadow, he only starts playing when tyler can see again, he could be rejoicing in tyler finding himself again. 

- He is shown walking on peoples heads, dancing showing his importance. The soldiers are marching the other direction to where tyler is walking showing he does not want to go to ‘war’.
- Tyler the creator is a rapper which is in line with many of the other artists with Columbia. He is a mainstream artist also alining with the other talent listed by Columbia.

Human - Rag’n’Bone Man

- The first 10 seconds contains no singing and is just him rubbing his hands together perhaps implying he's going to give a powerful message and is preparing

- A close up shot of his mouth shows how his message is going to be shown

- He is pictured in a desolate bleak building which is dirty and industrial as he is trying to appear as a normal person. He is in a bold jacket showing his difference for his regular surroundings showing he is special.

- In the first verse hes is mainly on a regular brick wall and he is singing the song with other people with different genders, racises and faces showing we are all the same

- These people are quickly shuffled through in his verse and at the end he usually sings the rest of the line. Other people sing the rest of the line too to show we are all normal. 

- They uses a close up shot for this to focus on the face to make the video as serious as the message it is portraying.

- In the chorus there are action shots of him singing showing his passion. 

- A medium shot is used for the people he is showing. They start from far and come closer to show more of the impurities that make them human. This is powerful as these people are from many different backgrounds and have ‘real problems’

- In the second verse we begin by seeing a man sitting on a chair upset as said in the verse, we cannot see anyones faces here but the medium shot means we can see his body.

- The people whose faces he showed in the previous verse are pictured with low angle shots showing their importance and power. 

- The verse ends with the man crying walking out of his dark room looking ready to take something on. A long low angle shot is used to create his power and see his whole body, this is the first time we see anyones full body showing the progression in the song.

- In the chorus the people are shown from all angles with a 360 shot being taken of them, they are all standing proud and not cowering like before after showing their full body, showing they are proud of who they are and not shy anymore.

- A slow pan shot from far to a close up end the video and the song is getting slower and the message he alluded to at the beginning is finished.

- Rag'n'Bone man was signed before releasing this viral song that has many millions of hits. The song was played on most popular radio stations and his album was top of the charts for 2 weeks globally. this matches with there other artists popularity.

PARLOPHONE MUSIC VIDEO ANALYSIS

Paradise - Coldplay

- This music video has a deeper meaning about how animals are being captured and locked up against their own will. In the video the elephant attempts to go back to his own habitat from England. This message is similar with Colplays previous music videos and the message is positive like the one given in 'Pan fried' and Up and Up'

- The opening shots sets the scene of where the elephant should be living with dramatic sunsets making home be seen as glorious.

- This quickly cuts away to an elephant (Coldplay's lead singer in a costume) behind bars, showing how the zoo is like prison to animals. This is further shown through the tallies on the wall that are associated with days in prison.

- Handheld shots of the elephant breaking out of the zoo shows the situations intensity and the camera shaking makes this more apparent. 

- once escaping the elephant rides a boris bike to a London tube station, this iconography makes the audience aware how far he is from home.

- The elephant is shown busking with the lyrics to the video. A medium shot is used with the elephant at the centre of the screen as we are following his journey.

- With this money he buys a plane ticket and then sneaks onto a plane.

- The tube train is used as a cutting method as the elephant is stood on the platform and when the train zooms past he appears on it, quick cuts like these keeps the story moving and not stagnated. 

- Handheld camera shots are used when the elephant is sneaking on showing the intensity of the situation.

- Dramatic shots are used when flying in beautiful scenery to show she is finally going home.

- Back in her home country she is once again begging with the signs, however this time she is dancing with them instead of just sitting down implying her change of mood from being closer to her home. In England when busking she lay down and got up like a dead person showing England is dead for her and she's going back to where she's ‘alive’

- The chorus is used as a unicycle montage with close ups of the singular wheel showing her impoverished times can't afford a proper bike. Also, it could link to the circus as both are used in the display and this could be another form of imprisonment from Coldplay.

- The elephant tries to get a lift but no one accepts and the audience can see the desperation as the sun is setting and she still has not found home.

- When she sees her family she throws down her unicycle in slow motion and runs towards three other elephants who are playing instruments. 

- They are now all dancing and happily united, this could be what Coldplay mean by ‘paradise’

- The fade to white when a close up guitar shop happened now shows them on stage in front of thousands. This could show how family/friends make life more enjoyable and fruitful

- The action shots on stage of the instruments playing shows how they have changed from their home but will always go back as it is still home

- The music video ends when the performance is over and the elephants are celebrating to the crowds, which then cuts to elephants running towards to camera, reunited and joyful. 
- Coldplay is a very popular band like the other acts that Parlophone work with such as The Beatles and David bowie.

Pan-Fried - Kano

- Kano is a small UK artist who originally started on grime but since has moved into hip hop. This song is about his roots and where he has come from to now how he lives. It gives a positive message about despite disadvantages from child poverty people can still change their past and it shines a light on this area.

- The opening scenes have still shots of a desolate lower income area with shots including a worn out basketball hoop not being used possibly implying our generation prefer to stay indoors now.

- There are many shots of houses in dim lighting possibly implying the negativity of the area.

- this continues to a shot including a public diary being blocked by broken pieces of doors, this shows the youth are not reading or caring about their future.

- In all these opening shots the buildings look broken and mouldy, this is because he is stating ‘money is his motivation’ and the reason it to help the people of his hometown grown possibly.

- He is spraying champagne in the middle of the road, this expensive item surrounded by the negativity of the area including the gloomy clouds, telephone pylons and rustic fences shows he is positive and thriving in negativity.

- He walks around his area seeing no one as everyone has left, there are some people shown getting groceries and an estate playing but apart from that it is empty

- close up shots just showing Kano shows his passion in the words he is saying - low angle shots reflect the power he now has over his poor area.

- Still shots of shut down buildings show how the area is not moving with modern society and is being left behind because of it

- A close up to long shot is shown of the featured artist getting his hair done outside shows how shops have shut down so this is how they do things to save money.

- He continues the song with similar shots of the area and is shown buying more champagne showing he celebrations he is having with his current life.

- He has now met up with more people and they are shown supporting him. 

- This shot continues on for 30 seconds showing the love he has from his home area and how they're proud of his success.

WEBSITE ANALYSIS

Magazine front page analysis

I decided to also analyse some main stream rock magazines to understand how they format their posts and what makes them stand out as this genre. I may be doing a variation of rock for my music video as from my current knowledge it is a popular genre for the age demographic

- The cover is dominated by an image by the lead singer of Panic at the disco, he is shown as an opposing figure - typical of the rock genre

- He is pointing at audience and looking directly at the audience drawing attention to the cover. 

- He is dressed wearing rings in a suit which is not typical of the genre
- His head is covering the logo as the brand is so popular and well known in the genre. 
- The cover mentions many famous bands with the key interviews and band in larger text.
- There is a free art print to incentivise purchases 
- All the covers of this magazine have a white background with a fisheye lens to keep the audience looking at the main person.

COLUMBIA RECORDS RESEARCH

Columbia records was founded in 1887 and is the oldest brand in pre recorded sound history.

They are a premium subsidy company of Sony music entertainment, on the sony website the different artists listing differ which I am not sure why.

Some of their most popular artists include Beyonce, Adele and the Script. These artists alongside others show their pop identity and what kind of identity the label wants to have.

On their homepage they have all the artists they own and the dates of the shows you can see them on. They have links to tickets enticing the audience to purchase the tickets to their concerts.

PARLOPHONE RESEARCH

Parlophone was founded "Parlophone" by Carl Lindstrom Company in 1896.

The artists in their lists are mostly in the pop and indie pop genre which is the target audience they are trying to attract.

Among their most famous artists is Coldplay, the Beatles, David Bowie, Pink Floyd and Lily Allen.

Their most famous artist is Coldplay who have begun to move into the more pop genre, fitting with the other artists on their list.

Parlophone help produce the music of these artists and gives them help with marketing and producing.

AUDIENCE RESEARCH

- Make a 3 - 3:30 minute music video - 3+ locations - must meet brief and age target audience

- Front cover and double paged spread advertising the music video

- Different uses/choices of what lighting and locations can have a different effect on how the audience reacts and feels about the message

- Fans know the labels and how they have very big names and will be intrigued by the video because of they trust the quality

- Planning - does this match the target audience brief?

- How will it reflect the labels messages and views - Pick the music label wisely as both have contrasting artists and messages.

- Will you challenge normalised views of society to make a deeper message or just try to tell a story - Is this inline with the music label that you picked?

- How will you represent the artist through use of visual codes and technical codes?

- Present your ideas to classmates to see their thoughts and ideas about how to improve it

research different locations as this is a large part of the video. Picking locations is very important as it will set the mood for the rest of the video and it will dictate what shots you can achieve

- Make a story board of the different shots - make sure this is detailed as without it the music video will not connect together well.

- Consider codes and conventions throughout to make sure you stay to the brief

- In the magazine pages you have to focus a lot about the persons image and what they are trying to represent - This is a crucial part as it will dictate all other aspects of such as colour and the pieces that go into it.

- Interview the artist for spread - What questions will I ask to give the best responses.

Music marketing brief

A LEVEL MEDIA: COMPONENT 3 RESEARCH AND PLANNING BLOG

MUSIC MARKETING

 (MUSIC VIDEO; MAGAZINE FRONT COVER & FEATURE or WEBSITE)

1 - Produce a statement of aims and intentions to create a cross-media production for an intended audience (10 marks).

2 - Create a cross-media production that meets the requirements of the set brief, including suitability for the chosen form, genre, industry context and target audience (20 marks).

3- Create a cross-media production that uses media language to communicate meaning and construct representations (30 marks).