Analysis of examiners report - Section C

AO1 1: Demonstrate knowledge and understanding of the theoretical framework of
media
AO2 2: Apply knowledge and understanding of the theoretical framework of media to
evaluate academic theories

Summary of key points
- Candidates should always ensure that they answer the specific question that has been
asked rather than simply writing everything they know and can remember about a given
topic or product.
- Theory should always be used selectively, appropriately, purposefully and to meaningful
effect. It should be applied and explored rather than simply downloaded or included for
its own sake.
- Candidates would benefit from further practice in evaluating theories. As well as
preparing them for the question in Component 2 that assesses AO2 2, this is likely to
facilitate a greater critical understanding of the usefulness of relevant theories and how
they can be meaningfully applied.
- Candidates should be able to discuss the influence of relevant contexts (e.g. historical,
social, cultural, economic) on the set products they have studied.
- Candidates should be able to refer to specific aspects of the set products they have
studied to support and illustrate the points they make. Responses that only refer to the
covers of the set magazines are likely to be self-penalising.
- The target audience demographic was altered; for example, the work was for a narrower
age range or, in some cases, a completely different audience. The target audience
should be evident in the mode of address, as well as in the use of media language and
representations to engage the appropriate group.


Textbook 2 - read the oversights 272-281 (Music). What can you take from this to make your work better? 

3-3.30 minutes, at least 3 locations, wide range of camera shots, clear narrative and use the original name of the artist, band and track title.

Use original title and masthead, one main image of cover

300 words - includes and interview with artist, 1 main image and at least 2 smaller images, pull quotes 

careful choice of lighting and clothing to fit the mood of the song and genre

Fans must be able to alpine themselves with the mainstream record label and the video and person being presented must meet the other people associated with the label

how will codes and conventions convey the genre identified in my research
will you challenge stereotypes or subvert to norms, how will you make this obvious?