Age research for video

Target audience research

For my target audience research I created a questionnaire on Survey Monkey and asked people from the age demographic to answer. I have received 24 answers and I will summarise the data bellow and compare them to some secondary research data I found from 2018 about favourite music genres in America.

The Questions:

1. How old are you?2. What was the first record that you bought, what year was this?3. What was your favourite artist/band and song when you were in your late teens/early 
twenties?4. What is your favourite artist/band now?5. What are your top 3 favourite songs currently?6. What are your top 2 music genres to listen to?7. Where do you stream music from (eg Spotify)?8. What radio station do you listen to most?9. What is your favourite album that has been released in the last 3 years?

10. Do you enjoy watching music videos? If No - Why, If Yes - What do you like about them?

Please give an example of one/some you have watched if relevant.

What I have gathered from the research:

In my questionnaire I received 29 answers:

9 people were aged 30-39

20 people were aged 40-49

The data that I collected alines with the data

collected in 2018 about the favourite genres

in America by age group. In their study, like

in mine they find pop and rock as the most 

popular genres with country ranked bellow

them.

In both studies held, pop and different 

variations of rock were by far the favourite 

genres of the age range so I will be doing 

a music video using one of these genres.

Music streaming platforms usage:

Most people in this age range either listen to amazon music or Spotify.

5 people said they used youtube, 5 other people said they used nothing.

there was only a single person who used google or sound cloud in this age range. 

My song selection must be accessible through the top 2 most popular platforms which 

is Spotify and amazon music

Views on music videos

17/29 people enjoy music videos and 12/29 dislike them.

The reasons people like music videos:

- 7 people like when they tell a story

- 5 people liked how the visual creativity

- 1 person liked the following: Atmosphere in the videos, dance routines and seeing band 

members.

The reasons people dislikes music videos:

- 7 people did not have enough time to watch music videos

- 6 people would rather listen to the songs without it.

- 3 people disliked the sexuality and fake nature of modern videos

Overall the feedback I received from this was that the music video I create must tell a story

as people like this and if a story is created the people who do not have enough time

may watch this as it is similar to television. Also the video must not be generic and should

be creative. It must avoid modern rap music video stereotypes with sexuality and flexing 

wealth. Overall the video must add something to the song that is not in the original song 

so the audience will want to watch it.